ABSTRACT
Chapter 3 turns to the content of Political Communication. Many of the subsequent chapters will deepen this focus on content, but this first foray into the topic looks at written and spoken language. The chapter introduces framing theory, and it illustrates how framing works in the practical context of Hong Kong protest movements. Readers are introduced to practical work-steps for studying media frames in textual politics. Students learn what a frame is, how so-called generic frames empower scholars to conduct quantitative research on a range of texts (e.g. tweets or news headlines), and how this generic approach contrasts with the “issue-specific” framing analyses that qualitative researchers tend to conduct.
