ABSTRACT
Chapter 8 moves into digital politics. It discusses how legacy media “converge” online, where they become remediated and remixed. It also introduces readers to the idea that digital technology adds new natively digital dimensions to political communication that require their own research approaches. It shows how websites, blogs, search engines, and social media apps use elements that are unique to digital realms, such as algorithms, hyperlinks, comment sections, or buttons that allow users to “like” or share data. To get at these dynamics, readers will examine interfaces, ask how the software behind online experiences works, and deploy digital methods that allow scholars to view such digital experiences “from the inside”, that is: from the perspective of the medium itself.
