ABSTRACT
Right on time, Ritchie joins our Zoom call, calm and approachable, yet unmistakably focused. Speaking in a warm Scottish accent, she explains how she once immersed herself solely in the numbers behind sustainability. But over time, she realized that beyond a certain point, progress hinges not just on data but on people and the economy that shapes their choices. It's why she now seeks out conversations across disciplines, sharing her insights with clarity and without jargon – much like she does in her book.
