ABSTRACT
On a drab industrial estate on the outskirts of Zwolle, the colourful building of Van Wijhe Verfimmediately catches the eye. We meet Marlies van Wijhe in her office. She has just printed out the interview questions, and she's ready to go. As the conversation unfolds, the tone begins to shift: this green entrepreneur is passionate about innovation, but the sluggishness of government and regulatory frameworks is a source of frustration.
