ABSTRACT
Social media have reshaped the way we consume information. Their influence is even growing as users of social media outlets grow to retrieve their news from them. Classical news media attempting to reach their audience thus have to adapt to the rules of social media outlets, and therefore to their algorithm and aspects of shareability. At the same time, regular users are able to create what Roese calls accidental media hypes. She illustrates the co-dependency between social media, news outlets and the users. Furthermore, while the notion ‘media hype’ is often associated with scandalous news and high news value, Roese demonstrates that an accidental media hype can be triggered by any kind of emotion, regardless of its actual news value.
