ABSTRACT
This essay outlines how the fast-growing demand for trusted ‘natural’ and ‘local’ agricultural products, partly out of pervasive worries over the food safety in China, has resulted in the proliferation of online shopping as a form of social resistance. It also examines how this process has coincided with the digitalisation and platformisation of Chinese societies, especially in rural areas. Through this brief description, Guohua argues that the online retail of ‘natural’ and ‘local’ products may be seen as doubly creative: at the micro level, it is a creative self-caretaking process; at the macro level, it is a creative practice to create and maintain an apparatus of social resistance.
