ABSTRACT
For millennia the market has been an amazing mechanism for humans to coordinate with each other, without them having to share the same goals. How well the market coordinates, depends not just on the liquidity of the market, but crucially also on the ability to find a suitable match. This requires easy discoverability, comparability, and an effective way to translate such information into a transaction decision. Unfortunately, sharing information with everyone (or at least many) on the market has long been too cumbersome and costly.
