ABSTRACT
The following chapter provides an insight into feminist activism by presenting reactions to a poster campaign conducted in 2017. The campaign aimed at finding out whether and why feminism is still needed in today’s society by asking people to share their reasons for why they need feminism on the poster printouts that were put up at a university campus. It documents and critically reflects on serious reasons people wrote down on the posters by means of semantic and statistical analysis. Furthermore, it discusses the offline vitriol the campaign received, such as the hateful treatment of the poster printouts and the misogynist comments on them, and thus demonstrates that trolling is a phenomenon that is not only limited to online social media platforms.
