ABSTRACT
This chapter focuses on microtransit-induced gentrification through the NoMa Business Improvement District (BID) in Washington, DC. The presence of homeless populations has been seen to jeopardize the narrative of the BID as a vibrant place and a happy community. How does The Washington Post cover this problem of coexistence in public space? Argumentative analysis and narrative discourse study are applied to the corpus. This chapter explores how the media orchestrate the public debate, reframe responsibilities and finally cause the search for the structural causes of the crisis to be diverted towards a happy conclusion. The newspaper delivers a tactical and processual perspective on gentrification.
