ABSTRACT
Picture your day and think about your encounters with media and communication. You probably start your day checking your mobile phone for news and messages from your friends, you listen to streaming music while you exercise, you read the news on your tablet during breakfast, you are confronted with advertisements while you listen to podcasts or radio streaming on your way to work, you hear fellow travelers discussing (news) in breaks from their cell phones, you stream music in your office while checking messages from the team manager and colleagues on your laptop, and you play a game on your mobile phone in the lunch break. In the evening you watch a soccer game with friends in a bar, while passing a personalized public space ad that interacts with your smart watch, you search for information about a new mobile phone, browse through pictures shared on social media, and maybe you watch a bit of television in between a Netflix show, and not to forget: all this in combination with regularly checking your phone for news and messages from your friends. All these activities are worth studying on their own. But they also have a known impact on many different variables on the individual and the societal level: ranging from mental and physical well-being to the polarization of the public sphere.
