ABSTRACT
In terms of economic capital, Kluun is one of the most successful Dutch authors of the last two decades. To date, at least a million copies of his debut novel Komt een vrouw bij de dokter have been sold; the book has been translated into 26 languages. 1 His later novels were less successful, but were still sold in considerable numbers. The reason why the ‘Kluun-case’ is remarkable is twofold. Firstly, Kluun is the former owner of an Amsterdam advertising firm, and considered his first novel not only an artistic product but an advertising venture as well; secondly, Kluun consciously played with the gap between his economic success and the the amount of symbolic capital he accrued, and used the branding of his name and work as a literary strategy.
