ABSTRACT
Data is seen as the ‘new oil’ that drives the digital economy, and museums are no exception to this. We investigate how data captured from hybrid museum experiences can become a resource for designers, for museums, and for visitors in their understanding of a museum and a museum visit. We ground our discussion in three complementary case studies: Analysing visitors’ movements in a touring virtual reality exhibition called Thresholds; analysing their gifting behaviours in the Gift app; and capturing data about how designers used our Visitor Box cards.
