ABSTRACT
In this chapter, I examine algorithmic platforms’ misinterpretation of handmade creative wares that are constructed in the Global South. This serves as an example of Western creative platforms’ misinterpretation of local cultural norms. As demonstrated by artisans that are selling both mass-produced and handmade objects, for instance, I argue that Western platforms must reconsider their traditional models of the creative economy. As the primary sites that serve to platform creative wares for a global consumer base, I call on these technology-enabled services to carefully consider the types of creativity that they uplift. Without such considerations, Western technology platforms impose their own assumptions about creativity on a global user base, thereby inhibiting local cultures’ creative norms.
