ABSTRACT
The research aims to describe the strategy of the library in improving the reading culture and to find out what factors affect the performance of library services in increasing public interest in reading during a pandemic. The research method used is the descriptive method using surveys and interviews as well as qualitative analysis. Data was obtained through questionnaires, interviews and observations. The research was conducted in the library of state universities in Malang City. The results showed that the performance of library services in improving reading mints was not optimal; it was indicated that there were still user complaints, the attitude of service officers was not fully responsive and information on service programs was not widely known by users.
