ABSTRACT
This study aimed at verifying factors driving consumers’ intention to revisit restaurants post lockdown in Indonesia. The study utilized the Theory of Planned Behavior (Ajzen 1991) to understand the influence of subjective norms, the restaurant's preventive measures, and perceived physical and psychological risk on customers’ intention to revisit a restaurant. The study was based on 210 respondents who had dined in a restaurant for a full-service post ‘PPKM darurat.’ The PLS-SEM technique through SmartPLS software was used to test and validate the model. The results revealed that subjective norms positively affect perceived psychological and physical risk while restaurant precautions affect customers’ repurchase intention. Also, although enjoyment is negatively affected by perceived psychological risk, it positively affects intentions to eat out. This study provides a further understanding of food consumption patterns to help improve and sustain businesses in a future outbreak.
