ABSTRACT
As an industry which has been severely affected by the current pandemic, the declining number of people who were infected by this so-called coronavirus has prompted the Indonesian government to ease travel restrictions for travelers, thus enabling the Indonesian tourism sector to recover. Therefore, this study was conducted with the purpose of understanding factors which will eventually influence tourists’ intention to visit one of the most popular tourist destinations in Indonesia, which is Riau Island. Using closed questionnaires with a 7-point Likert scale as the measurement scale, these questionnaires were filled in by 400 respondents, of which 342 of them were usable and valid for analysis. Implementing the PLS method using SmartPLS 3.3.3 software, the authors find that perceived financial risk and destination image serve as significant factors that could influence or determine people’s intention to visit Riau Island both directly and indirectly through the existence of tourist satisfaction.
