ABSTRACT
COVID-19 was first confirmed in December 2019 in Wuhan, which continued to spread in many countries and gradually became a global pandemic in March 2020. This paper aims to describe how this pandemic can affect customer behavior. The method used is a descriptive quantitative method using a secondary data analysis approach. Pandemics that occur cause violent clashes in various sectors are no exception in trade. Limited human mobility has a direct effect on the intensity of business and the economy. This study proves that pandemics that occur have an impact on consumer behavior. This is evidenced by an increase in shopping activity during the pandemic and the consumption patterns of people who began to switch toward digital models. The shift in customer behavior in shopping made government recommendations to stay at home during pandemics led people to change their shopping patterns to meet their daily life demands.
