ABSTRACT

This chapter presents the learning perspectives of the project and offers suggestions for further research. The proposal for further research will be given both with a general focus on the Centre of Industrial Production and with a specific focus on my own work as a future researcher. The research project verified that some businesses in the research proved to be placed in “the rapid prototype” area. Learning and the long-term success criteria in general were not strategically put into focus. The research verified that most businesses were placed in the traditional product developer position where businesses focused on direct costs, value and high speed. Learning had to be established in all areas of product development to investigate the types of speed and to find normative models of right speed in NB NPD. Evolving markets should be handled with care and much attention should be paid to the degree of speed of the product development project.