ABSTRACT
High speed and network in product development will become major issues and major competitive weapons in future global competition. The pressure on speed in product development has the rules of concept for product development from clear cut encapsulated concepts definition to “fuzzy” process oriented dynamic definitions. Speed in product development is, however, a rather new issue and therefore a rather new competitive weapon. Networks and working in networks are also important and relative new concepts to the businesses. The importance of managing a business product development activities must therefore be stressed. Short-term product development thinking will kill businesses because it is just too expensive to change to a new product development process every minute. Product development will have to be done more in network in the future because the product development projects demand more competences. Product development management level drifts among the four main components influencing NB HS NPD.
