ABSTRACT
This chapter details an interview with David Lisser. In this interview, David Lisser explores through the ‘The Clean Meat Revolution’ what a ‘future historical retrospective’ might reveal about the path we take now and the unexpected events that may befall us. The ‘Livingness’ of CleanMeat was initially a controversial subject, and one that large commercial producers spent a great deal of time and money negotiating. A series of creative public awareness campaigns were successful in persuading the public that CleanMeat was essentially a ‘natural’ non-animal product in its own right. As industrial farming had become so heavily automated by the late 2020 s, the scope for further redundancies in that sector was fairly limited. CleanMeat promised a form of meat production that was less water-, land-, and energy-intensive and resulted in negligible GreenHouse Gas emissions.
