ABSTRACT
Genshin Impact became the most popular game in 2021. The game's character design is one of the reasons why the game became so popular. Besides the ‘cuteish’ anime character style, each character represents the aesthetics of each existing culture that we know. And this matter attracts our senses. Thus, in this study, we aim to find out how Genshin Impact adapts and represents the aesthetic value of existing culture in character designs and the most important question is how it influences the sustainability of the visual pattern of the culture it represents. In this research, we decide to choose Raiden Shogun because of her popularity and the intriguing visual of Japanese aesthetics. To do so, in this research, we collect the data qualitatively and to see the aesthetics of Raiden Shogun we use the visual elements analysis by Johnson Museum and a representation theory in the game proposed by Carr. As for the results, this study found that Raiden Shogun's character revolves around Japanese culture especially the Shinto religion and mythology yet the gravity of this game's impact on cultural sustainability is still unclear. It's safe to say that it aided players to recognize a similar culture in other media.
