ABSTRACT
Indonesian NFT artists can’t stand on their own, and in order to stay sustained in the world of NFT they need to hold on to their supporting community. Currently, there are many Indonesian NFT community which is still creating digital content till today. This study aims to discuss the sustainability of the Indonesian NFT community through their digital content which contained the promotion of many works of Indonesian artists. The case study in this research are 3 Indonesian NFT communities namely, Indo Art Now NFT, Metarupa, and Monday Art Club. The method used in this study is a qualitative approach with the validation from observation and visual data which will be obtained through various internet platforms. The next stage is analysis through comparative study with the theory of field of creativity. The result of this study shows that the community plays an important role in maintaining the artists’ network through their digital content and activities.
