ABSTRACT
The world's fashion industry contributes 92 million tons of waste annually, including Indonesia. Modest wear as the largest fashion industry in Indonesia is ranked third out of the top ten Modest Fashion in the world, thus becoming one of the fashion industries that contributes to the high amount of waste. Therefore, it is necessary to apply the concept of sustainability in products while still considering consumer needs in an effort to prevent and reduce the negative impact of fashion waste production. This is an opportunity for fashion business people in Indonesia to make sustainable modest wear products based on the needs of their users. In previous research, there has been a lot of development of sustainable modest fashion designs, but it is still rare to make consumers the main consideration in making a design, so this has an impact on the lack of demand for sustainable modest products. Therefore, further research is needed in an effort to explore the needs of consumers to provide suitable products. This is also done to explore consumer needs more deeply so that the products made are not only good by design but also answer the problems of consumer needs, especially sustainable modest fashion products in Indonesia. In this study, the method used was a design sprint with a mixed data collection method: (1) descriptive qualitative methods were used to determine consumer tendencies toward sustainable modest fashion products, as well as realize product designs that suited the needs and interests of sustainable modest wear consumers, (2) Quantitative methods were also used to strengthen the validation of data on the suitability of design needs of wider consumers. Consumer responses regarding the final result of this study are the design of modest clothing products according to needs, namely overalls with loose cuts with organic fabric material that is sustainable and has an earth tone color so that it is suitable for daily use.
