ABSTRACT
This research aims to identify the characteristics of Bali cattle farmers and analyze the influence of socio-economic factors on the community's interest in Bali cattle farming. The study was conducted from May to August 2023, involving a sample of 10 farmers from each village, totaling 50 respondents. Both quantitative and qualitative data were utilized, obtained from primary and secondary sources through observation, interviews, and documentation. The analytical tool employed was Multiple Linear Regression, with the goal of predicting the impact of socio-economic variables (income, family environment, community environment, social status) on the community's interest in Bali cattle farming, using SPSS 25.0 software for Windows. The research findings indicate that the farmers generally exhibit productive age (84%), relatively low educational attainment (38%), predominantly engaged in agriculture as their main occupation (66%), relatively low farming experience (1–5 years, 36%), and a relatively low level of livestock ownership (1–5 heads, 72%). Collectively, the independent variables (income/savings source, family environment, community environment, and social status) significantly influence the dependent variable (interest in Bali cattle farming). Partially, income/savings source, community environment, and social status each have a highly significant effect (p < 0.01) on the interest in cattle farming in South Tiworo District, West Muna Regency.
