ABSTRACT
Technology that is increasing in the field of education has resulted in many emerging learning media that can be done remotely, such as the Bahaso application. Bahaso is a company engaged in Online Learning that offers foreign language learning services through applications. This study analyzes Service Quality, Price and Promotion through social media on consumer satisfaction in Bahaso application users. This study uses a quantitative approach. This data was obtained through a questionnaire to 176 respondents using the Purposive Sampling method for users of the Bahaso application who have used the application and are at least 14 years old. The analysis technique used in this study uses the Smartpls software version 3.37. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Satisfaction, Price has a positive and significant impact on Consumer Satisfaction, and Promotion has a positive and significant effect on Consumer Satisfaction.
