ABSTRACT
The research on collaborative content creation is one of the hot topics in today's research, but there are still certain gaps in the research on the content platform of collaborative content creation; therefore, the authors chose LOFTER as the research object. LOFTER originated from the word loft and is a Chinese collaborative content creation website. This paper collects data related to the use of LOFTER by undergraduates and conducts content analysis and questionnaire analysis on the data to explore the reasons for the dependence of undergraduates on collaborative content creation in LOFTER. The results show that the increase in the number of secondary works created by producers is more conducive to the formation of exclusive language within the circle, thereby separating part of the external environment. On the contrary, an increase in the number of works will reduce its dependence on LOFTER. This may be due to the quality of the work within the community and exclusive language to bring a sense of belonging. In the Internet era, the reasons for relying on content platforms are also diverse. This environment may lead more people to be willing to learn about this culture and create their own productions, providing opportunities for the development of it.
