ABSTRACT
The tourism industry has shown an upward trend since entering the 21st century and is moving towards a stage of rapid development. The tourism styles and products available for tourists to choose from are more diverse. The tourism industry is a tourist industry, and studying tourism preferences is important for understanding tourist behavior. Tourism Planning and Tourism Product Design. This article is based on domestic and foreign literature and collects research and implementation methods of mainstream tourism environments abroad. Comparative analysis: five methods for measuring over-seas preferences. The results indicate that: (1) Choosing an experiment (CE) can reflect tourists' preferences and willingness to pay for different attributes. However, designing experiments and accessing certain data is difficult. (2) A content analysis method based on User Generated Content (UGC) facilitates the acquisition of information. (3) The use of EEG can compensate for the shortcomings of traditional methods. Defect measurement is more objective. By analyzing the above methods, a future study on measuring tourism preferences has achieved forward-looking results.
