ABSTRACT
This chapter explores the reasons why an organization with Geographical Information should consider investment in Linked Data publishing and discusses some Linked Data business models. Driving traffic to a Web site, and thus increasing the exposure of potential customers to the readers content and services, is a well-known model for revenue generation on the Web. Advertising is a common business model for revenue generation on the Web, but how well does it apply on the Linked Data Web? At the time of writing, no publishers had yet taken the advertising route, so its success, or otherwise, remains to be seen. Another way of making money from Linked Data could be for trusted authorities to sell certification services so that customers know that the data is of high quality, safe, and authentic. Linked Data could be provided as part of a bundle of services to add value to other offerings or be offered as a sweetener to other data sales.
