ABSTRACT
Our goal is to show how to replace the current end-user-located antivirus defense norm we discussed in Chapter 9 with this new norm: Residential end users demand that Internet service providers (ISPs) provide a best practices defense against malware. The intended scope of “residential end users” (“end users,” as we will sometimes write) is any person or organization with no in-house expertise on Internet infrastructure or e-mail hosting, and it includes most small- and some medium-sized businesses. We faced a similar task in Chapter 7 when we needed to create the value optimal best practices software norm. Our strategy was to use a governmental agency to promulgate best practices. We will adopt the same strategy here.
