Emotive Quality of Biking Segments
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This chapter presents the statistical analysis of the personality ratings given by respondents on the biker–bike personality measurement instrument. The primary objective was to study the relationship between the biker–bike personalities for each personality variable. The secondary objective was to identify the presence of a pattern, if any, in which the overall sample population, rates itself and its bikes on the various personality variables. The bikes associated with dexterous and exploratory biking and high-esteem biking have higher mean ratings for the personality variables "international, sharp, extraordinary, sporty, aggressive, mean, emotional, and heavy" as compared to bread-and-butter biking, travel-and-comfort biking, and social-networking biking. The emotive quality of this biking segment is characterized by a widely spread factor value distribution between the most dominant factor and the least dominant factor. The distinct emotive quality of this segment clearly differentiates it from the other biking segments.