ABSTRACT
The objective of dissemination is to maximise the impact of the project by getting the messages across to those who could benefit from the research or to those who simply need to be informed. It is important to be clear at the outset what the funder or sponsor expects, permits or prohibits in terms of dissemination by the researchers themselves. By scheduling sufficient time it will be possible to allocate responsibility for writing sections of the report to junior or inexperienced staff. It is important to give such staff every opportunity to develop their report writing skills but also to identify and take ownership of the work. The structure and style will depend, to a degree, on the type of report and the audience it is intended to reach. Spend time planning a clear and appropriate structure for the report. Oral presentations should be regarded very differently from written reports.
