ABSTRACT
In this chapter I ask what the bourgeois subject knows as a result of visualizing his or her subjectivity in and through acts of exchange with other people. I continue an enquiry into false consciousness that I began in the previous chapter; here I ask how people come to see their relationships with each other through the practice of exchanging wealth. More than that, I ask how the visualization of the subjectivity of the participants can change the meaning of their gift exchange. In turn, I ask what is perhaps an unpleasant question: how far is it possible to claim that the bourgeois subject is alienated from full knowledge of his or her conditions of existence?
