ABSTRACT
Camouflaged among items concerning personality traits as well as moral and political beliefs were the items constituting Attitudes toward Animal Welfare scale, which measured subjects’ attitudes toward animals. The text spun a narrative of the monkey’s life. To reduce the possibility of communication between the participants interfering with the results, they were asked to abstain, for the duration of the quiz, from revealing any details about the questionnaire or the texts they had read, including on the author’s Facebook profile. One interesting thing about our cooperation is that at no point did the author mention that including an animal story in his forthcoming book would be something even remotely difficult. For instance, the power of literary storytelling lies, among other things, in seemingly peripheral details, and the story contained many, beginning with the fact that the author specified that our generally defined “monkey” would be a capuchin.
