ABSTRACT

The participants from the experimental group expressed more pro-animal welfare attitudes than participants from the control group. The latter story was taken from a novel, after all, involved an exotic animal, a mysterious psychopath called the Lord of the Numbers, and a narrator typical of fictional novels. Gail Eisnitz’s text involved a first-person narrator, consisted largely of dialogue, and involved no mysterious entities, elaborate plots, and the like. Marek Krajewski’s story was definitely more literary in a conventional sense. Whatever the explanation for it, the lack of attitudinal effect after two months may definitely seem disappointing to advocates of using animal stories for pro-animal purposes. The attitudinal impact of animal stories is not momentary – it can last for at least as long as a week. If the attitudinal change induced by the narrative depended on that state, it would naturally be gone within that time span, too.