ABSTRACT
This chapter champions the premise that, in addition to the universal intrinsic psychological drive of self-actualisation, there is another kind of motivation: the intrinsic moral motivation. Intrinsic moral motivation is voluntary desire or willingness to achieve moral good, to behave well or to do something because it is the right thing to do. This motivation refers to a universal yearning for moral good and moral growth as a means of honouring our human dignity. It is a concept that belongs to the moral realm and is complementary to the psychological notion of self-realisation. Therefore, we propose expanding the Map of Motivations to a new territory: the practice of moral good that was virtually unexplored by the majority of early classical motivation theories. This allows the neglected concepts of moral conscience, moral character and moral freedom (distinct from the physical and psychological kinds of freedom) to then be recovered.
