ABSTRACT
Ambidextrous organizations are organizations that have the ability to adapt to changes in external conditions while at the same time generating their own future by means of, among other things, performance improvement, growth and innovation. The balance between competition and cooperation, embodied in the concept of co-creation, leads to constructive criticism and the necessary scope of knowledge that exists in the network so as to promote creativity and innovation. The concept was popular in the strategy literature of the 1990s. Core competence may be defined as: 'a bundle of skills and technologies that enable a company to provide a particular benefit to customers'. Ideas are seen as the smallest unit in the innovation process. Production is fragmented and distributed according to the following logic: costs–quality–competence–design–innovation.
