ABSTRACT
Chapter 5 analyzes four cases from non-environmental issue areas, including poverty alleviation, health improvement, and women's rights. Even though in these cases, the repertoire of advocacy is more diverse—some set out a model for the government to mobilize, some engage in performance art to pressure the government, and some choose more traditional ways of delivering policy proposals—their route to success appears to be the same as for environmental groups. If civil society advocacy meets the criteria of convergence and relevance, they are more likely to increase cultural resonance from audiences and achieve success. If their advocacy does not meet these criteria, no resonance is achieved, and the performance is unsuccessful. These cases show that the cultural resonance mechanism applies not only to environmental policy advocacy, but also to advocacy in other issue areas.
