ABSTRACT

This chapter reviews the traditions of media studies, media arts, and media literacy education, citing relevant research and practice in each field and commenting on each approach's affordances and limitations. It describes the benefit of developing an integrated approach to media education and engagement that emphasizes the strengths of media studies, media arts, and media literacy. It also introduces how this integrated approach provides the foundation for the remaining chapters, particularly in their focus on critical literacy, popular culture, and creative production.