Chapter Four focuses on hate in India and introduces distinctive aspects of the political and cultural hegemony of the far right BJP. Taking an intersectional approach to caste, gender and religious identity, the chapter traces the ways in which the caste system has institutionalised hierarchy and inequality that predates mercantilist and colonialist interventions. Colonial capitalism transformed and exacerbated caste-based hierarchies, adding new forms of discrimination and violence alongside modern vocabularies of hate. Through an analysis of secondary sources and the rich accounts from original focus groups and interviews with key informants the chapter also provides a more recent history of the ways in which media and communication technologies have been systematically used to foster hate and discrimination by those in power. We conclude by illuminating the frustration and despair felt by recipients of prejudice, abuse and violent threats when both corporate and legal means favour their oppressors.