ABSTRACT

Lupi and Posavec’s work as information designers means that they attend very explicitly to the visualisation of worldly observations in the form of what they call ‘data’. While they spend their days trying to communicate observations in diagrams and so forth, they realised, through a surprising friendship, that it might be interesting to explore sharing their own daily observations in other ways, specifically, through postcards. Sensory experiments in anthropology are not new, and there are a number of fine publications with examples for research and teaching, standouts in this category being some of the sensory ethnography literature outlined in the introduction such as Denielle Elliott and Dara Culhane’s A Different Kind of Ethnography. Data here are being used as an innovative way of seeing the world; however, the novelty of this claim is easy to dispute, since observation has been a mediated practice from the dawn of tools.