ABSTRACT
This chapter deals with the change in scale that has supported the reinvention of the city after the environmental crisis, from the global to the local scale. The thread of the argument departs from geography, more specifically from human geography, with roots in phenomenology and post-structuralism. Localism burst onto the scene in the 1990s as a kind of philosophy. Like the eco-lifestyle, which was then emerging, it was a minority movement that opposed the globalized economic model. As a matter of fact, the localism act establishes that its proposals and projects must support the urban development policies established by the local plan, which they cannot block under any circumstances. Cultural homogenization is one of the main reasons that the advocates of localism wield when denouncing globalization. Local identity has been placed at the center of the debate, this being yet another case in which the small scale seems to be prevailing over the large scale.
