The notion of self-formation was then further elaborated by focusing on a particular type of technologies that are increasingly shaping our view of mind, brains and self, namely brain imaging technologies. If technologies mediate our conception of the self as well as the self’s capacity for free will, then it does not make any sense to try to acquire an unmediated, original conception of free will. Neurofeedback was used as an example to show how current neuroscientific developments could be integrated in the proposed framework: using neurofeedback, individuals can critically reflect on whether their habits are consistent with the long-term goals or ideals they orient to. The plasticity of the brain shows that not only the environment can shape the brain, but that it is also possible to form neuronal interactions relative to goals and ideals that diverge from particular societal demands.