ABSTRACT
This chapter explores Egypt’s soft power profile, drawing attention to its philosophy of Pharaonism; its cultural exports in the form of its ancient civilisation, its entertainment industry, and literature; as well as its foreign policy of Pan-Arabism and its image as the stabiliser in the Middle East region. Egypt’s soft power has yielded positive returns, including its strategic partnership with the West in efforts to manage the Israeli–Palestinian conflict and its image as the foremost Arab nation in the region. However, Cairo’s soft power declined following the 2011 Arab Spring, which resulted in ongoing political instability and economic challenges. Despite this, Egypt’s version of Pan-Arabism remains important in the Arab world.
