ABSTRACT
Chapter 3 considers how the people who obtained an education and knowledge of English became involved in newly established literary associations and publishing. It examines in particular the membership and activities of the Gujarat Vernacular Society, a leading voluntary association of this period whose aim was to ‘develop’ the Gujarati language. It shows who was involved in this body, and how they became an influential force behind the definition of the ‘standard’ and ‘correct’ form of the Gujarati language, and ‘good’ and ‘useful’ literature. This chapter also looks at the history of Gujarati press, in which the Parsis played a prominent role.
