ABSTRACT

Business and management studies has established itself strongly as a successful field of study in global higher education. Over the past 50 years, the North American model of management education became arguably the dominant model worldwide. The critical question for deans was clearly how thes themes and issues should be addressed as they considered changes in their models of management education. This led to a focus on a number of important implementation problems that may arise in designing new models of management education; particularly, first, the ‘willingness to pay’ exhibited by students and ‘customers’ given high programme tuition prices; second, the potential disruption from non-traditional management education suppliers, and third, increased competition from the strategies and strategic groups of business schools which might lead to the potential closure of some non-competitive management schools. This chapter examines each of these in turn.