ABSTRACT
Chapter 14 studies crowding effects of non-governmental organizations (NGOs) and media pressure on intrinsic motivations towards CSR. We surmise that the monitoring of CSR by NGOs and media may influence intrinsic motivations of managers positively as well as negatively and that the perceived financial benefits of CSR mediate this relationship. Test results show that NGOs and media pressures increase the financial benefits of CSR that, in turn, crowd in intrinsic motivation. These findings emphasize the important role of NGOs and media. By increasing transparency in the marketplace, they strengthen not only the business case for CSR but also intrinsic motivations in corporations.
