ABSTRACT
Motivation (i.e. the reason upon which one acts) is an important antecedent to behaviour. Companies may have different motives for actively pursuing CSR. Literature often distinguishes extrinsic or strategic motives (market demand, regulation, or reputation) from intrinsic motives (moral duty or pleasure). Previous research on the motives of CSR has produced mixed results. Chapter 6 studies the relevance of both types of motives and shows that CSR is more driven by intrinsic than by extrinsic motives. Both intrinsic and extrinsic motivation increase with company size.
