ABSTRACT
Research on trust and reputation management is interdisciplinary, involving researchers from the areas of relationship building and communication, data and information systems management, e-commerce, artificial intelligence, game theory and economic and social sciences. The variety of assessment criteria makes reputation an uneasy management subject. Reputation management refers to the overarching communication strategy adopted by the organization for adapting, combining, targeting and evaluating individual activities within the organization in terms of their potential impact on the organization’s reputation. The main hypothesis of the work is the supposition that there is a positive relationship between acting on the basis of the concept of family business reputation management and strengthening corporate reputation. The theoretical elements are contained in three chapters; methodical elements relate mainly to the description of the research, the statistical measures used and the selection of research samples. The chapter also presents an overview on the key concepts discussed in this book.
