ABSTRACT
The operationalization of family business reputation management is a research effort to identify the partial scientific problems which are relevant in terms of family business reputation management itself, but also to present them in a convention enabling them to be resolved. In order to achieve reliable results on the problem of family business reputation management, the induction method will be used. According to inductionism, new scientific statements and the testing thereof in empirical sciences is achieved by means of the inductive generalization of facts. Taking into account, on the one hand, the identification of key elements of family business reputation management and, on the other hand, the methodological assumptions that determine the solution of the scientific problem undertaken – but also the previously discussed proposals for reputation management. In view of the conflicts of stakeholders’ expectations, effective corporate reputation management, as well as family business reputation management.
