ABSTRACT
Chapter 6 comprises reflections on the use of useful research (including action research) in shaping and implementing the university's long-term social mission. It also presents how to incorporate the sphere of cooperation with stakeholders that uses useful research into the strategic management of the university, as well as, more broadly, as an element of the university's organisational development. The chapter ends with a set of managerial recommendations, for both universities and their stakeholders, facilitating the achievement of mutual benefits from the use of action research.
